Pragmatic Prey
Title: Pragmatic Prey, by James R. Bassett, 08 June 98

Star Wars® has been a movie favorite since it first hit theaters in 1977. The films had several merchandise tie-ins.
You could find famous characters depicted on almost everything from school folders to custom
coffee mugs.
There were even winter coats available that would have the movie logo stitched on them. The films are still very
popular today among kids and adults.
It's not uncommon to see people around the office or at school drinking
their favorite beverage from a custom coffee mug with their favorite Star Wars® or other popular movie characters
printed on it.

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